Experience

  • Coach clients on how to connect with the target audience via content.

    Build social media strategy, channel plan, and monthly content calendars.

    Craft brand messaging for podcast episodes, web pages, and social posts.

  • Develop and lead marketing strategy that competitively positions brands in saturated medical device markets.

    Drive brand building on digital channels including social media, web, and email channels.

    Manage marketing budget allocation and consultant projects.

  • Build monthly social calendars to align with marketing strategy. Work with marketing stakeholders, & customer support.

    Conduct ongoing research on media trends & implement strategies aligning with the brand(s) including quick creation of trending posts (like memes) to join conversation.

    Track social metrics and compile regular reports utilizing data to drive decision-making.

    Community manager of over 40K followers across brands and channels. Community spokesperson for product feedback and content ideas. Engage audience via organic campaigns, giveaways, and brand ambassador & influencer program.

  • Compose content for print and digital marketing platforms like bi-annual magazine, social media, weekly newsletters, website, and brochures.

    Key member of the quick response team to photograph and publicize newsworthy campus events.

    Test and adapt school website strategy through review of data analytics using Hotjar, Hubspot, and Google Analytics.

Skills

  • Copywriting

  • Social Media Strategy

  • Content Planning

  • Community Management

  • SEO Writing

  • Copy Editing

  • Research

  • Video Editing

  • Email Marketing

  • Customer Service

  • Photography

  • Social Media:

    • Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, TikTok.

  • Adobe Creative Suite:

    • Premiere Pro, Rush, Spark, Photoshop, Lightroom

  • Scheduling Tools:

    • Sprout Social, Emplify (Socialbakers), Later, Buffer, Hootsuite

  • Other tools:

    • Canva, Hubspot, Moz, Google Analytics, Hotjar

    • Microsoft Office, Google Workspace, Slack

Certifications

Education

Berry College in Rome, GA

Bachelor of Arts in Communications

  • Focus in Sports Journalism

  • Minor in Creative Writing

Volunteer Work

  • Role: Content Partner

    Reinforce consistent online brand identity through collaboration with graphic designers and web developers.

    Shape appropriate, keyword-rich content that achieves non-profit goals and fits page design.

  • Role: Tutor & Garden Lead

    Tutor students with homework and assist in reading skills.

    Teach students on the basics of gardening in our on-site garden beds.

  • Role: Gardener & Outreach Coordinator

    Recruited volunteers from local community outreach. Led volunteer workdays with groups once recruited.

    Daily upkeep of the grounds including planting, weeding, pest control, harvesting, and donation to soup kitchen.

  • Role: Program Coordinator Assistant

    Designed publicity and regulated interactions on Facebook, Instagram, and website.

    Executed a resource drop-off route throughout the highest need communities.

  • Role: Public Relations Intern

    Created and maintained the chapter’s blog.

    Distributed biweekly press releases to newspapers in the 10 county service area.