Social media is a microcosm of all media & That gives us the upper hand
Want to test an idea? Social.
Want to jump on a trend? Social.
Need to research a potential audience? Social.
Want to tease an upcoming service or product? You guessed it, social.
Social media is fluid
— SO keeping up with what’s new takes a lot of effort and energy.
Every few months everything we know about social media turns on its head.
In 2017, long-form video was the name of the game.
Now in 2023, it’s all about bite-sized content.
Keeping up with the algorithms, trends, and community needs is a constant. (And that doesn’t even include creating content.)
Social Media is a key tool for improving brand health
Just because you have a dozen accounts doesn’t mean your brand is established. Posting relative content consistently keeps brands relevant, nurtures customers (past, current, and future), and gives brands a space to let down their hair and show who they are on a daily basis.
Videos are hot
Videos are the most under-valued, under-used content types at the moment. Platforms like YouTube, IG Reels, and TikTok make it increasingly impossible to ignore the impact of the use of videos in a good social media strategy.